Kupang (ANTARA) - Warta Ekonomi menggelar ajang penghargaan Indonesia Public Relation Awards 2023 di Thamrin Nine Ballroom, Jakarta Pusat, Jumat (24/2/2023). Kali ini, Warta Ekonomi memberikan penghargaan kepada 113 perusahaan yang memiliki kinerja public relation yang sangat baik.
Dengan mengusung tema “Winning Economic Growth through Consistent Collaboration”, Warta Ekonomi bermaksud mengapresiasi peran dan fungsi para public relation dalam meningkatkan kualitas perusahaan di tengah persaingan yang ketat.
"Penghargaan ini diharapkan dapat meningkatkan kinerja perusahaan di masa depan dan membuat Indonesia menjadi lebih baik,” kata Muhamad Ihsan, CEO sekaligus Pemimpin Redaksi Warta Ekonomi.
Peran penting public relation juga diakui oleh Direktur Jenderal Informasi dan Diplomasi Publik Kementerian Luar Negeri Teuku Faizasyah. Tak hanya konteks dalam negeri, peran public relation juga penting dalam skala internasional.
"Peran public relation di semua aspek memiliki tanggung jawab yang sama. Oleh karena itu, kami ingin berterima kasih kepada Warta Ekonomi atas inisiatifnya menggelar Indonesia Public Relation Awards 2023 sehingga memberikan kita forum untuk mendiskusikan peran penting PR," ujar Teuku.
Perusahaan-perusahan yang menerima penghargaan Indonesia Public Relation Awards 2023 terdiri dari beberapa kategori yakni untuk kategori Bank Konvensional antara lain PT Bank Rakyat Indonesia (Persero) Tbk sebagai Best Public Relation in Company Strategy on MSME Development and Empowerment, PT Bank Mandiri (Persero) Tbk sebagai Best Public Relation in Company Strategy on Developing Digital Economy Ecosystem, PT Bank Central Asia Tbk sebagai Best Public Relation in Company Management on Strengthening Digital Banking Services.
PT Bank BTPN Tbk sebagai Best Public Relation in Company Management on Expanding Mass Market Product and Services, PT Bank Negara Indonesia (Persero) Tbk sebagai Best Public Relation in Company Strategy on Developing Innovative Digital Transformation, PT Bank CIMB Niaga Tbk sebagai Indonesia Best Public Relation in Company Strategy on Increasing Customer Satisfaction, Loyalty and Engagement (SLE) by Optimizing Product, Service and Customer Experiences.
Kategori Bank Regional antara lain PT BPD Bali sebagai Best Public Relation in Company Innovation on Accelerating Digital Transformation and Implementing Cashless Society Bank BJB sebagai Best Public Relation in Company Management on Developing Financial Inclusion and Economic Empowerment for Local Communities.
PT BPD Jawa Timur Tbk sebagai Best Public Relation in Company Strategy on Improving Banking Services and Supporting Local Government Program, PT Bank Aceh Syariah Tbk sebagai Best Public Relation in Company Management on Developing Banking Sharia Ecosystem for Increasing Regional Economic Growth, PT Bank DKI sebagai Best Public Relation in Company Management on Expanding Banking Access and Services Through Collaboration With Various Stakeholders.
Kategori Asuransi Jiwa antara lain PT Asuransi Jiwa Generali Indonesia sebagai Best Public Relation in Company Strategy on Innovation and Optimizing Digital Insurance Services, PT AXA Financial Indonesia sebagai Best Public Relation in Company Strategy on Developing Insurance Product and Service Diversification for Optimizing Customer Experiences.
Kategori Asuransi Umum antara lain PT Asuransi Astra sebagai Best Public Relation in Company Strategy on Creating Innovative Digital Transformation, PT Asuransi Tugu Pratama Indonesia Tbk sebagai Best Public Relations in Company Management on Providing Corporate Insurance Product Diversification to Strengthen Business Transformation. Kategori Multifinance antara lain PT BCA Finance sebagai Best Public Relations in Company Activity on Providing Commercial Financing Solutions Through Various Products.
PT Mandiri Utama Finance sebagai Best Public Relation in Company Management on Product and Service Integration to Expand Market Segmentations, PT Mandiri Tunas Finance sebagai The Best Public Relation in Company Management on Optimizing Product and Services to Increase Customer Satisfaction, PT Federal International Finance sebagai Best Public Relation in Company Management on Realizing Reliable Financing Service Solutions.
Kategori Agribisnis antara lain PT Astra Agro Lestari Tbk sebagai Best Public Relation in Company Strategy on Developing Sustainable Plantation Industry Programs, PT Austindo Nusantara Jaya Tbk sebagai Best Public Relation in Company Activity on Increasing Value Added of Agricultural Sector and Empowering Community.
Kategori Barang Konsumsi antara lain PT Garudafood Putra Putri Jaya Tbk sebagai Best Public Relation in Company Management on Developing Innovative Products to Reach Broader Target Market, PT Campina Ice Cream Industry Tbk sebagai Best Public Relation in Company Management on Acknowledging Market Trends Through Continuous Product Innovation, PT Indofood Sukses Makmur Tbk sebagai Best Public Relation in Company Management on Providing Product Innovation and Diversification for Various Consumer Needs.
Kategori Infrastruktur antara lain PT PP (Persero) Tbk sebagai Best Public Relations in Company Activity on Developing Integrated Construction Works, PT Hutama Karya (Persero) sebagai Best Public Relation in Company Strategy on Implementing Digital Construction for Different Kind of Construction Works, PT Wijaya Karya (Persero) Tbk sebagai Best Public Relations in Company Activities on Synergizizng Comprehensive Construction Work With Other Business Lines.
Kategori Properti dan Konstruksi antara lain PT Adhi Commuter Properti sebagai Best Public Relation in Company Activities on Developing Integrated Residentials Concept With Public Transportation, PT Bumi Serpong Damai Tbk sebagai Best Public Relation in Company Strategy on Developing Sustainable and Integrated Modern Urban Housing.
Kategori Farmasi antara lain PT Bio Farma (Persero) sebagai Best Public Relation in Company Strategy on Developing Resilient Health System. PT Phapros Tbk sebagai Best Public Relation in Company Strategy on Developing Product Innovation and Broader Distribution Channel Dexa Group sebagai Best Public Relations in Health Sector’s Independence and Resilience.
Kategori Industri Energi dan Pertambangan antara lain PT Bukit Asam (Persero) Tbk sebagai Best Public Relation in Company Strategy on Developing Clean and Renewable Energy, PT Aneka Tambang Tbk sebagai Best Public Relation in Company Management on Strengthening Mining and Metals Industry Ecosystem Development, PT Elnusa Tbk sebagai Best Public Relation in Company Management on Accelerating Energy Transition Through Oil and Non-Oil and Gas Sector Innovation. PT Pertamina Hulu Energi sebagai Best Public Relation in Company Activities on Developing Energy Transition.
Kategori Otomotif antara lain PT Astra International Tbk sebagai Best Public Relation in Company Management on Expanding Product Market Share to Support Net Zero Emission Commitment, PT Toyota Astra Motor sebagai Best Public Relations in Company innovation on Improving Automotive Product and Service Quality, PT Astra Honda Motor sebagai Best Public Relations in Company Management on Providing Innovative Motorcycle Products.
Kategori Informasi, Teknologi, dan Telekomunikasi antara lain PT Telekomunikasi Selular sebagai Best Public Relation in Company Strategy on Providing Digital Lifestyle Solution, PT GoTo Gojek Tokopedia sebagai Best Public Relation in Company Strategy on Strengthening Digital Ecosystem Integration, PT Telkom Indonesia (Persero) Tbk sebagai Best Public Relation in Company Management on Expanding Program and Services Digitalization for Various Sectors.
PT XL Axiata Tbk sebagai Best Public Relation in Company Management on Expanding Network Capacity and Infrastructure to Support Data Service Needs, PT Indosat Ooredoo Hutchison sebagai Best Public Relation in Company Management on Expanding Telecommunications Market Business Network. Kategori Yayasan antara lain Tanoto Foundation sebagai Best Public Relations in Company Management in Developing Education Quality and Fun Learning, Djarum Foundation sebagai Best Public Relation in Company Strategy on Improving the Quality of Human and Natural Resources Through Various Programs.
Kategori Sekuritas antara lain PT BNI Sekuritas sebagai Best Public Relation in Company Management on Improving Securities Digital Services, PT Mandiri Sekuritas sebagai Best Public Relation in Company Management on Program and Services Development to Attract More Investors, PT Indo Premier Sekuritas sebagai Best Public Relation in Company Management on Providing Integrated Services Through Digital Platform. Kategori Industri Logistik dan Jasa Kurir antara lain PT Tiki Jalur Nugraha Ekakurir sebagai Best Public Relation in Company Management on Strengthening Synergy Between Logistic Business and MSME.
Kategori Industri Pangan dan Pupuk antara lain Perum BULOG sebagai Best Public Relations in Company Management on Maintaining National Food Supply and Price Stability. Kategori Industri Dasar dan Kimia antara lain PT Indocement Tunggal Prakarsa Tbk sebagai Best Public Relations in Company Management on Developing Sustainable Construction Business Ecosystem.
Kategori Bank Asing antara lain Citibank N.A.,Indonesia sebagai Best Public Relation in Company Management on Providing Reliable Financial Services. Kategori Industri Percetakan dan Jasa Digital antara lain PT Astra Graphia Tbk sebagai Best Public Relation in Company Management on Encouraging Growth Initiatives Through Products and Services Printing and Digital. Kategori Jasa Keuangan antara lain PT Kliring Berjangka Indonesia (Persero) sebagai Best Public Relations in Corporate Strategy in Providing Trusted Commodity Transaction Services through Business Harmonization.
Kategori Manufaktur antara lain PT Nojorono Tobacco International sebagai Best Public Relation in Company Strategy on Initiatives to Develop Sustainable Business Processes. Kategori Pariwisata antara lain PT Jakarta Tourisindo (Perseroda) sebagai Best Public Relation in Company Strategy on Enhancing Regional Capabilities through Dynamic Business Harmonization.
