Kota Kupang (ANTARA) - Hadirnya digital memperkuat perekonomian era riil pengembangan bisnis. Media sosial dan pemasaran digital (digital marketing) menjadi sebuah kesatuan yang membantu perusahaan menjaga experience dan engagement kepada pelanggan.
Perusahaan konsultan McKinsey mengungkapkan, media sosial sebagai pembeda layanan, sedangkan pemasaran digital sebagai kegiatan pengintegrasian digital semua aspek pemasaran, baik dalam hal analitik digital, riset pasar, teknologi, desain bisnis dan strategi online.
Semangat pertumbuhan di sektor riil bisnis kerap diwarnai kondisi pasca pandemi. Karena inilah, terdapat perusahaan yang eksis selama pandemi COVID-19 melalui media sosial dengan pengembangan pemasaran digital.
Warta Ekonomi mengadakan Indonesia Grand Digital Marketing Awards 2023 di Jakarta pada Rabu (10/5/2023) dengan tema "Improving Customer Experience and Engagement through Limitless Creativity".
Pertama-tama, CEO dan Chief Editor Warta Ekonomi Group, Muhamad Ihsan memaparkan data dari Badan Pusat Statistik (BPS) mengenai pertumbuhan ekonomi domestik.
“Ekonomi Indonesia triwulan satu tahun ini terhadap triwulan satu tahun lalu tumbuh sebesar 5,03 persen secara year on year (yoy). Dari sisi produksi, Lapangan Usaha Transportasi dan Pergudangan mengalami pertumbuhan tertinggi sebesar 15,93 persen. Dari sisi pengeluaran, Komponen Ekspor Barang dan Jasa mengalami pertumbuhan tertinggi sebesar 11,68 persen.”
Di samping itu, tren inflasi Indonesia terkendali. Secara tahunan, inflasi April 2023 berada di kisaran 4,33 persen, lebih tinggi dibanding inflasi tahunan pada April 2022 sebesar 3,47 persen. Namun, terdapat hal menarik terkait perilaku konsumen di era setelah pandemi.
Dalam pemaparannya, konsumen di era setelah pandemi tahun 2022 masih terus berubah menuju arah perilaku serba digital. Pemasaran digital pun berperan besar dalam mengubah perilaku konsumen.
Sebanyak 21 persen konsumen menemukan, brand atau usaha secara online melalui akun media sosial seperti konten video, 15 persen melalui image feed dan 10 persen melalui perpesanan (messaging). Data tersebut diolah dari eConomy SEA 2022, Google, Temasek, dan Bain Company.
Di samping itu, penggunaan AI pada perusahaan global bertujuan untuk otomatisasi proses TI, menurut survei IBM Global AI Adoption Index 2022.
Sebanyak 33 persen perusahaan memanfaatkan AI untuk hal tersebut, termasuk pula teknologi AIOps untuk memonitor dan mendiagnosis anomali pada sistem, mengidentifikasi serangan siber (29 persen), otomatisasi proses bisnis (28 persen), analisis bisnis (26 persen) hingga penjualan seperti pemetaan perilaku dan intensi calon konsumen (26 persen). Data-data ini diolah dari East Venture dan Digital Competitiveness Index 2023.
“Memang AI mempermudah pekerjaan digital marketing. Tetapi tentu saja peran manusia masih penting,” ujar Ihsan.
AI tetap dapat membantu pemasar digital (digital marketer) dalam menganalisis data, membuat rekomendasi, dan meningkatkan penargetan iklan. Hasilnya, dapat mempercepat proses dan meningkatkan efektivitas kampanye.
“Berdasarkan data dari BPS tahun 2022 diperkirakan terdapat 85,82 juta pemuda Indonesia atau setara dengan 24 persen dari total penduduk di tanah air merupakan kelompok terbesar dan memiliki pengaruh signifikan terhadap budaya dan perekonomian.”
Sekretaris Jenderal Kementerian Perdagangan RI, Suhanto yang hadir menjadi pembicara kunci juga menyebutkan adanya budaya tech savvy, khususnya pada generasi milenial, yang ditunjukkan dengan peningkatan penggunaan ponsel pintar dan media sosial.
“Berdasarkan hasil survei Asosiasi Penyelenggara Jasa Internet Indonesia periode 2022-2023, penggunaan internet di Indonesia mencapai 215,62 juta orang atau 78,19% dari total populasi di Indonesia. Jumlah tersebut meningkat 2,67% dibandingkan periode sebelumnya yaitu 210,03 juta pengguna.”
Adanya peningkatan ini, generasi milenial makin mengadopsi budaya tech savvy dalam kehidupan sehari-hari, salah satunya belanja online.
Generasi milenial menjadi target pasar potensial bagi e-commerce. Startup dan e-commerce berkembang, dan menciptakan lapangan pekerjaan, serta menggerakkan roda perekonomian.
Di samping itu, adanya hal tersebut mempengaruhi perilaku generasi milenial, salah satunya komunikasi dengan media sosial di lingkungan sosial dan profesional. Mereka mengakses konten digital seperti film, buku elektronik, hingga menciptakan konten di media sosial.
“Hal ini mengembangkan kreativitas dan inovasi dalam menciptakan budaya di Indonesia,” tambah Suhatno.
Ia juga menyebutkan, kontribusi ekonomi digital di Indonesia menurut laporan dari Indonesia SEA Economy Report tahun 2022, diprediksi mencapai 77 miliar dolar AS pada tahun 2022 dan diproyeksikan mencapai 130 miliar dolar AS pada tahun 2025,” ujarnya.
Bank Indonesia mencatat, nilai transaksi e-commerce sepanjang tahun 2022 sebesar Rp476,3 triliun. “Meningkat 18,7 persen dibandingkan tahun lalu, dengan volume 3,48 juta transaksi.”
Sektor e-commerce akan tumbuh secara konsisten sekitar 17-22 persen pada tahun 2025 seiring dengan akseptasi dan preferensi masyarakat dalam belanja online.
Dibantu dengan pemasaran digital, hal ini akan membuat jangkauan pasar makin efisien, bahkan membangun merek baru dengan biaya lebih murah.
Didukung data-data tersebut, Warta Ekonomi memberikan penghargaan kepada 106 perusahaan di Indonesia.
Kategorinya terbagi atas Kelompok Bank Modal Inti (KBMI), asuransi jiwa, asuransi umum, asuransi sosial, multifinance, financial technology, media dan telekomunikasi, kesehatan, consumer goods atau barang konsumsi, logistik dan kurir, layanan teknologi digital, ritel, transportasi, sekuritas, konstruksi dan properti, makanan dan minuman, kosmetik dan fashion, otomotif, hingga asuransi syariah.
Kategori Kelompok Bank Modal Inti (KBMI)
PT Bank Central Asia Tbk (KBMI 4): Grand Digital Marketing Company 2023 for The Digital Transaction Campaign
PT Bank Mandiri (Persero) Tbk (KBMI 4): Grand Digital Marketing Company 2023 for The Cross-Channel Marketing Campaign
PT Bank Rakyat Indonesia (Persero) Tbk. (KBMI 4): Grand Digital Marketing Company 2023 for The Digital Brand Strategy
PT Bank Negara Indonesia (Persero) Tbk. (KBMI 4): Grand Digital Marketing Company 2023 for The Creativity in a Social Media Campaign
PT Bank UOB Indonesia (KBMI 3): Grand Digital Marketing Company 2023 for The Sustainability Banking Business Campaigns
PT Bank CIMB Niaga Tbk (KBMI 3): Grand Digital Marketing Company 2023 for The Digital Experience Marketing Campaign
PT Bank Tabungan Negara (Persero), Tbk. (KBMI 3): Grand Digital Marketing Company 2023 for The Informative Social Media Content
PT Bank DBS Indonesia (KBMI 2): Grand Digital Marketing Company 2023 for The Engagement in Social Media Campaign
PT Bank Jago Tbk (KBMI 2): Grand Digital Marketing Company 2023 for The Creativity in a Digital Campaign
PT Bank Mayapada International Tbk (KBMI 2): Grand Digital Marketing Company 2023 for The Branding Strategy Promotion in Social Media
PT Bank Digital BCA (KBMI 1): Grand Digital Marketing Company 2023 for The Digital Brand Strategy
PT Bank Seabank Indonesia (KBMI 1): Grand Digital Marketing Company 2023 for The Creativity in a Social Media Campaign
PT Bank Amar Indonesia Tbk (KBMI 1): Grand Digital Marketing Company 2023 for The Digital Brand Strategy in Realizing Financial Inclusion
Kategori Asuransi Jiwa
PT Asuransi Jiwa Generali Indonesia: Grand Digital Marketing Company 2023 for The Creativity in Health Education Content
PT Asuransi Jiwa Astra: Grand Digital Marketing Company 2023 for The Innovation in a Social Media Campaign
PT Sun Life Financial Indonesia: Grand Digital Marketing Company 2023 for The Insightful Brand Strategies
PT Prudential Life Assurance: Grand Digital Marketing Company 2023 for The Valuable Social Media Content
PT BNI Life Insurance: Grand Digital Marketing Company 2023 for The Insurance Solutions Campaigns
PT Asuransi Allianz Life Indonesia: Grand Digital Marketing Company 2023 for The Health Awareness Campaign
Kategori Asuransi Sosial
PT Jasa Raharja: Grand Digital Marketing Company 2023 for The Safety Awareness Campaign
Kategori Asuransi Umum
PT BRI Asuransi Indonesia: Grand Digital Marketing Company 2023 for The Insightful Social Media Content
PT Asuransi Astra: Grand Digital Marketing Company 2023 for The Marketing Campaign Across Digital Channels
PT Asuransi Tugu Pratama Indonesia Tbk: Grand Digital Marketing Company 2023 for The Informative Social Media Content
Kategori Multifinance
PT Adira Dinamika Multi Finance Tbk: Grand Digital Marketing Company 2023 for The Creativity in Product and Service Marketing Campaigns
PT Mandiri Utama Finance: Grand Digital Marketing Company 2023 for The Digital Experience Marketing Campaign
PT Bussan Auto Finance: Grand Digital Marketing Company 2023 for The Insightful Financing Content
Kategori Financial Techology
PT. Visionet Internasional (OVO): Grand Digital Marketing Company 2023 for The Digital Transaction Campaign
PT Investree Radhika Jaya (Investree): Grand Digital Marketing Company 2023 for The B2B Digital Campaign Strategy
PT Fintek Karya Nusantara (LinkAja): Grand Digital Marketing Company 2023 for The Innovative Mobile Payment Services
PT Pintar Inovasi Digital (Asetku): Grand Digital Marketing Company 2023 for The Insightful Social Media Content
PT Sejahtera Lunaria Annua (KoinWorks): Grand Digital Marketing Company 2023 for The Mobile Marketing Campaign Strategy
PT Kredit Pintar Indonesia: Grand Digital Marketing Company 2023 for The Creativity in a Social Media Campaign
Kategori Media dan Telekomunikasi
PT Telekomunikasi Selular: Grand Digital Marketing Company 2023 for The Entertaining Social Media Campaign
PT Telkom Indonesia (Persero) Tbk (Indihome): Grand Digital Marketing Company 2023 for The Integrated Social Media Marketing Campaign
PT XL Axiata Tbk: Grand Digital Marketing Company 2023 for The Convergence Services Campaign
PT Indosat Ooredoo Hutchison: Grand Digital Marketing Company 2023 for The Digital Economy Campaign
PT Smartfren Telecom Tbk: Grand Digital Marketing Company 2023 for The Creativity in a Social Media Campaign
Kategori Industri Kesehatan
PT Prodia Widyahusada Tbk: Grand Digital Marketing Company 2023 for The Health Awareness Campaign
PT Kimia Farma Tbk: Grand Digital Marketing Company 2023 for The Innovation in a Social Media Campaign
PT Industri Jamu Dan Farmasi Sido Muncul Tbk: Grand Digital Marketing Company 2023 for The Impactful Social Media Content
PT Mitra Keluarga Karyasehat Tbk: Grand Digital Marketing Company 2023 for The Valuable Social Media Content
Kategori Consumer Goods atau Barang Konsumsi
PT Indofood Sukses Makmur Tbk: Grand Digital Marketing Company 2023 for The Brand Marketing Campaign
PT Garudafood Putra Putri Jaya Tbk: Grand Digital Marketing Company 2023 for The Creativity in Product Marketing Campaigns
PT Ajinomoto Indonesia: Grand Digital Marketing Company 2023 for The Creativity in Recipe Content
PT Unilever Indonesia Tbk: Grand Digital Marketing Company 2023 for The Insightful Brand Strategies
PT Sasa Inti: Grand Digital Marketing Company 2023 for The Informative Culinary Content
OT Group: Grand Digital Marketing Company 2023 for The Innovative Branding Strategies
PT Mayora Indah Tbk: Grand Digital Marketing Company 2023 for The Complete Product Marketing Content
PT Wings Surya: Grand Digital Marketing Company 2023 for The Impressive Social Media Content
Kategori Industri Logistik dan Kurir
PT Paxel Algorita Unggul (Paxel): Grand Digital Marketing Company 2023 for The Reliable Delivery Service Marketing Strategy
PT Tiki Jalur Nugraha Ekakurir: Grand Digital Marketing Company 2023 for The Impressive Social Media Content
PT Global Jet Express: Grand Digital Marketing Company 2023 for The Informative Social Media Content
PT Satria Antaran Prima Tbk: Grand Digital Marketing Company 2023 for The Innovative Branding Strategies
PT Lalamove Logistik Indonesia: Grand Digital Marketing Company 2023 for The Digital Brand Strategy
PT Tri Adi Bersama (anteraja): Grand Digital Marketing Company 2023 for The Entertaining Social Media Campaign
PT Pos Indonesia (Persero): Grand Digital Marketing Company 2023 for The Creativity in Product and Service Marketing Campaigns
Kategori Industri Layanan Teknologi Digital
PT Lifepal Technologies Indonesia: Grand Digital Marketing Company 2023 for The Innovative Branding Strategies
PT. Lamudi Classifieds Indonesia: Grand Digital Marketing Company 2023 for The Digital Experience Marketing Campaign
PT Dekoruma Inovasi Lestari: Grand Digital Marketing Company 2023 for The Marketing Optimization in Digital Media
PT. Fashion Eservices Indonesia (Zalora Indonesia): Grand Digital Marketing Company 2023 for The Branding Strategy Through a Website
PT. Raksasa Laju Lintang (Ralali.com): Grand Digital Marketing Company 2023 for The One Stop Solution Platform Campaign
PT Sociolla Ritel Indonesia (Sociolla): Grand Digital Marketing Company 2023 for The Multi-Channel Integrated Marketing Campaign
PT Alodokter Teknologi Solusi (Alodokter): Grand Digital Marketing Company 2023 for The Mobile App Marketing Campaign
PT Trinusa Travelindo (Traveloka): Grand Digital Marketing Company 2023 for The Digital Brand Strategy
PT Web Marketing Indonesia (rumah123.com): Grand Digital Marketing Company 2023 for The Integrated Digital Media Marketing Campaign
Kategori Ritel
PT Ace Hardware Indonesia Tbk: Grand Digital Marketing Company 2023 for The Marketing Optimization in Digital Media
PT Sumber Alfaria Trijaya Tbk: Grand Digital Marketing Company 2023 for The Informative Social Media Content
PT Mitra Adiperkasa Tbk: Grand Digital Marketing Company 2023 for The Multi-Channel Integrated Marketing Campaign
PT Indomarco Prismatama: Grand Digital Marketing Company 2023 for The Creativity in Promotion Campaigns
PT Midi Utama Indonesia Tbk: Grand Digital Marketing Company 2023 for The Branding Strategy Promotion in Social Media
Kategori Transportasi
PT Kereta Api Indonesia (Persero): Grand Digital Marketing Company 2023 for The Creativity in a Social Media Campaign
PT Indonesia AirAsia: Grand Digital Marketing Company 2023 for The Creativity in Promotion Campaigns
PT Blue Bird Tbk: Grand Digital Marketing Company 2023 for The Entertaining Social Media Campaign
PT Transportasi Jakarta (Transjakarta): Grand Digital Marketing Company 2023 for The Informative Social Media Content
Kategori Sekuritas
PT. Bareksa Portal Investasi (Bareksa): Grand Digital Marketing Company 2023 for The Creativity in Product and Service Marketing Campaigns
PT Bibit Tumbuh Bersama: Grand Digital Marketing Company 2023 for The Insightful Social Media Content
PT CGS-CIMB Sekuritas Indonesia: Grand Digital Marketing Company 2023 for The Informative Social Media Content
Kategori Properti dan Konstruksi
PT PP Properti Tbk: Grand Digital Marketing Company 2023 for The Creativity in Property Content Marketing
PT Sinarmas Land: Grand Digital Marketing Company 2023 for The Impressive Residential Campaigns
PT Waskita Karya (Persero) Tbk: Grand Digital Marketing Company 2023 for The Insightful Social Media Content
PT Wijaya Karya (Persero) Tbk: Grand Digital Marketing Company 2023 for The Informative Social Media Content
Kategori Industri Makanan dan Minuman
PT Campina Ice Cream Industry Tbk: Grand Digital Marketing Company 2023 for The Impressive Ice Cream Campaigns
PT Fast Food Indonesia Tbk: Grand Digital Marketing Company 2023 for The Comprehensive Product Promotion Information
PT. Inspirasi Bisnis Nusantara (HAUS): Grand Digital Marketing Company 2023 for The Entertaining Social Media Campaign
PT Bumi Berkah Boga (Kopi Kenangan): Grand Digital Marketing Company 2023 for The Creativity in a Social Media Campaign
PT Rekso Nasional Food (McDonald): Grand Digital Marketing Company 2023 for The Branding Strategy Promotion in Social Media
PT Sari Burger Indonesia (Burger King): Grand Digital Marketing Company 2023 for The Campaign on Iconic Burger Products
PT Eka Boga Inti (HokBen): Grand Digital Marketing Company 2023 for The Innovative Food Promotion Strategy
PT. Sushi Tei Indonesia: Grand Digital Marketing Company 2023 for The Creative Japanese Food Branding Strategies
PT. Sarimelati Kencana Tbk (Pizza Hut): Grand Digital Marketing Company 2023 for The Innovation in Digital Media Campaign
PT. Es Teh Indonesia: Grand Digital Marketing Company 2023 for The Influencer Marketing Campaign
PT Ultrajaya Milk Industry Tbk: Grand Digital Marketing Company 2023 for The Cross-channel Marketing Campaign
PT Nutrifood Indonesia: Grand Digital Marketing Company 2023 for The Valuable Social Media Content
PT Coca-Cola Indonesia: Grand Digital Marketing Company 2023 for The Creativity in a Instagram Campaigns
Kategori Fashion dan Kosmetik
PT Eigerindo Multi Produk Industri: Grand Digital Marketing Company 2023 for The Impressive Social Media Content
PT Paragon Technology and Innovation: Grand Digital Marketing Company 2023 for The Affiliate Marketing Campaign
PT Royal Pesona Indonesia (Somethinc): Grand Digital Marketing Company 2023 for The Creativity in a Social Media Campaign
PT. Penta Natural Kosmetindo (NPURE): Grand Digital Marketing Company 2023 for The Healthy Skin Campaigns
PT. Opto Lumbung Sejahtera (Scarlett): Grand Digital Marketing Company 2023 for The Influencer Marketing Campaign
PT AVO Innovation Technology (Avoskin): Grand Digital Marketing Company 2023 for The Campaigns Promoting Natural Products
Kategori Otomotif
PT Piaggio Indonesia: Grand Digital Marketing Company 2023 for The Creativity in a Social Media Campaigns
PT Mitsubishi Motors Krama Yudha Sales Indonesia: Grand Digital Marketing Company 2023 for The Digital Brand Strategy
PT Yamaha Indonesia Motor Manufacturing: Grand Digital Marketing Company 2023 for The Creativity in Products Marketing Campaigns
Kategori Asuransi Syariah
PT Prudential Sharia Life Assurance: Grand Digital Marketing Company 2023 for The Valuable Social Media Content
PT Asuransi Jiwa Astra (Astra Life Syariah): Grand Digital Marketing Company 2023 for The Comprehensive Sharia Product Campaign
PT Asuransi Takaful Umum: Grand Digital Marketing Company 2023 for The Creativity in a Social Media Campaigns
